YouTube is a platform where users and YouTubers post their videos. In return, they get likes, comments, and subscriptions on the video. The YouTube fame is decided based on the number of viewers and subscribers, and their likes and comments.
Did you know that Google-owned YouTube, is the second-largest search engine in the world? Undoubtedly, it will do you or your business wonders to feature on YouTube trends. To go trending on YouTube, you have to give excellent and unique content to the viewers.
SEO means Search Engine Optimization. This means the practice of creating content in such a manner that there is quality and quantity, which means content-rich posts with maximum views.
You must be aware of the SEO of Google. YouTube too has SEO. In this article, you will get to know all about YouTube SEO in 2021.
Table of Contents
What Is YouTube SEO?
YouTube SEO is the process of optimizing your YouTube videos and channel to get the highest ranks and top preview in the YouTube search.
The YouTube SEO includes adding descriptions to the video you have uploaded with properly targeted keywords.
When you have that done correctly, your YouTube videos will rank the highest. Your YouTube SEO will increase brand awareness views, comments, subscribers, and recommendations for your video.
How Does YouTube SEO Work?
The YouTube SEO is very similar to the SEO of websites. The difference is that you have to optimize your YouTube channel so that the viewed increase. While in SEO for the website, you have to work on keywords.
Like Google increases the number of viewers on your website YouTube SEO can also help in increasing your followers’ subscribers and viewers.
Just like Google, YouTube also has a ranking algorithm that determines how your video should be ranked. The videos are ranked on the following basis:
- Based on the relevance of the user’s search.
- Considering the description that you added, if it matches the search.
- What ratio of video on your channel viewed by the viewers.
- Considers first search history and watch the history of the user.
- Considers the ratio of subscribers to those who watch your video right after you have uploaded.
- The number of subscribers and followers of your channel is also taken care of.
How To Add SEO Rich Description To Your Video?
Adding a description to your video is the best choice for displaying your content on YouTube. The description usually will suit a very long video.
Video description can be a central point of attraction that will lead search engines to show your video on the top!
When you are describing it will be keyword optimized, it will be like the cherry on the top that will successfully get in the YouTube SEO algorithm. Many brands have amazing outreach of their video to the viewers.
Whether it be your blog, vlogs, infographics, facts, or any other videos, there must be some keywords to boost SEO and make your content shareable.
Language Of The Description Plays An Important Role
Language plays a significant role in SEO. When you want to attract a lot of viewers and a lot of traffic, you must use a language that is common for all.
Choosing English as the language of description and the video will make it more accessible to the viewers. When you add English description captions and subtitles, you will attract a lot of audiences.
If you speak a different language or your video is in another language, to increase the number of viewers, you can add English subtitles.
Using English subtitles will be even more exciting for the people who are watching it because they have to pay attention to the screen while watching the video constantly.
YouTube also has its inbuilt feature for auto-generating captions and subtitles. It also gives the option to translate the description in the language you wish.
This will be a very great strategy since you will get a chance to get higher views in a non-English language video.
Writing A SEO-Rich Description
Keywords playing a very important role in your description should correspond with the content you have created. The keywords should describe your video accurately and have the words and phrases used by the user in the search engine.
To know about keywords that are used by people in search engines, you will have to do some keyword research.
For this, you may use YouTube’s analytical tool. You may also use Google Trends and Google keyword planner.
To include the keywords, just sprinkle them in the description in such a way that they suit the sentence and get highlighted too.
To nail this keyboard game, you need to ride on the trending keyword topics!
Role Of The Main Keyword In The Video And Thumbnail
Make sure that your targeted keyword is to be included in the title description and tag. As an easy strategy to get keywords for your YouTube video, you should search for YouTube’s search suggest keywords.
A right thumbnail image makes a great difference in the viewers’ rate. You should prefer using high-quality images that have a good aspect ratio that fits the YouTube screen.
Make sure that nothing obstructs the thumbnail.
Google also uses image recognition that can be used for image search. It would be ideal to add an image that has a fantastic visual presentation and targets your keyword.
Summing Up
To compete with all the creators, you need to post on YouTube and create great content that stands out from the already existing one.
YouTube isn’t always about a single view, but it is about a long-term relationship with the viewers and subscribers. Producing quality content regularly is a must.
When you post content irregularly, you will lose your subscribers. If you post at a particular time, never skip that or never post the video late.
In the end, just remember that YouTube has a goal to compete with the television industry, so they are trying to find high-quality and long-term content which will keep increasing their uses.
Just follow these steps to get to the top of YouTube SEO in 2021!
