Did you enjoy using TikTok? If you did, you will certainly love the new YouTube feature called Shorts. Content creators now can’t keep their calm, for the Shorts seem to be a great way to increase their audience engagement ratios.
YouTube Shorts present an opportunity, mainly for content creators, to drive a vast, built-in audience and a large library of YouTube while engaging a huge audience.
This post will let you know the advantages of using Shorts as a YouTuber and why you should consider using the feature. So, let’s dive in.
What Exactly YouTube Shorts Are
As the name suggests, YouTube Shorts are short videos that are 60 seconds or even shorter that can be perked up with popular music added to them. These videos are available on your YouTube homepage, the Shorts shelf, or even under the Shorts hashtag.
Content creators are provided with many options before publishing. The feature allows you to club together several 15 seconds or shorter video clips, with 60 seconds being the total duration of the YouTube Shorts videos.
You can add music to your video clips, selecting it from the large library catalog. The feature also allows you to adjust the speed and add text to your video.
The original version of YouTube seems to be a tough competitor to TikTok with all its advanced features.
One of the features that distinguish YouTube from TikTok and potentially outweigh it is the use of existing videos on the platform. Creators can mix the videos and audio from existing videos in their own creative ways.
With such a feature, YouTube offers a large, video-focused platform with an advantage over competing platforms that need to tie up with music publishing companies.
However, YouTube still hasn’t channeled out a way to monetize its Shorts feature.
YouTube Shorts For Creators
All creators looking forward to creating YouTube Shorts for their channel should move ahead with the YouTube app. Creating these short videos is pretty straightforward once you know the basics.
- Click on the create tab, the middle button on the menu at the bottom of your screen. This will display several options.
- Select “Create a Short” to open the Shorts creator tool.
- Various options on the camera page are displayed that will enable you to speed up or slow down your recording. You can record hands-free, set a countdown timer for it, and correct the colors of your videos with filters.
- You can choose the duration of your short video, with the maximum limit being 60 seconds per video.
- You also have the option of adding music from about 250 music labels. And you can create videos like competitors, such as TikTok. However, the maximum duration for videos using third-party music is only 15 seconds.
- You can add music from other YouTube videos as well. Click on Add Music and select popular songs from the large library catalog.
- Creators can even take inspiration from the music used in other Shorts videos by simply hitting the “Use This Sound” tab at the screen’s bottom when playing those videos.
- Once the videos are created, creators can edit and make changes accordingly. After making the necessary edits and adding the title, the short video will be ready for upload.
How Is YouTube Shorts Such A Powerful Marketing Tool?
YouTube is marketing its new feature in full phase. As a result, creators are earning more views. More precisely, years old short videos are gaining more views due to this newfound Shorts feature.
Each of the YouTube Shorts comes along with a subscribe button for that particular channel on that video. Therefore, if any viewer likes your short video, they can subscribe to the channel immediately.
The main advantage that YouTube Shorts has brought up for the creators is the engagement through the short videos. You can now dramatically increase the number of subscribers on your channel pretty soon.
YouTube’s algorithm has taken extensive care in curating this feature that helps you promote your channel and its content.
Why Are Shorter Videos Better For Creators?
Creators earn the most benefit from this new feature by YouTube in the form of YouTube Shorts. Not all of us have that much time to watch long videos to get to the point. This makes short videos much more convenient. Here’s why:
People Have Short Attention Spans
YouTube Shorts seem to be appealing to even those with shorter attention spans. Almost everyone hates to wait. The wait seems longer with the ads that YouTube displays before any video. This is why watching those small videos that might give you a hint of the bigger lot seems easier.
Shorter Videos Have Higher Retention
People tend to remember short videos easily. Although short and long videos might be equally enjoyable, not everyone can remember the content of the long videos in their entirety. This is why short videos are a better idea that generates relatively higher retention.
Shorter Videos Offer More Flexibility
Both content and style welcome more flexibility with YouTube Shorts. As a creator, you take part in many activities and shoot your content. Unlike longer videos that require much planning and formal structuring, short videos offer the freedom of variety.
It can be a small piece of information related to the longer content. You need short content, about 15 seconds long, with which you can be experimental according to your style.
Shorter videos save you enough time, unlike longer videos that take longer durations, from planning to execution.
Sometimes, you may need to keep your channel updated with new content but simply can’t make enough time. With YouTube Shorts, you won’t find it that difficult, and you will be on point with your channel updates.
YouTube Shorts have seen a steep rise as content creators have embraced it with wide arms hoping to engage larger audiences.
Creators have found a cost and time-effective way to reach out to a larger audience to widen their YouTube network. Indeed, Shorts are one of the best marketing solutions in favor of the creators.
The beta version already saw millions of engagements, so the feature is here to stay!