YouTube is an outstanding platform that helps people achieving great success. We see that YouTube celebrities such as HolaSoyGerman, PewDiePie, and many others have a huge fan following. We often wonder how do people get famous just because of the videos they upload on YouTube?
You can boost your YouTube engagement in the right way and create a genuine relationship with your viewers by producing content that impresses your viewers to get their likes and comments.
Some basic steps help you boost engagement and build a prominent brand on YouTube.
Table of Contents
What is YouTube Engagement?
YouTube engagement represents the number of viewers that take any action on your YouTube videos in the form of
- Comments: They reveal a viewer’s emotions about your video. They may be positive or negative.
- Likes and Dislikes: It also tells whether your viewers found the video useful and interesting.
- Shares: People may share your video across various social media platforms. It is the highest level of engagement that people are encouraging others to watch your video.
- Subscriptions: This is a metric of the real engagement of viewers on YouTube.
These engagement parameters are your guidelines for the growth of your channel.
Focus on The Thumbnails:
The thumbnail of your video is surely the most effective thing that persuades a viewer to watch your content. When viewers are browsing for their desired content, they see the title and thumbnail of videos to decide.
Customize your thumbnails with something that conveys a clear, concise image to the potential viewers. 90% of videos on YouTube that have good engagement have custom thumbnails.
Add engaging text and keep the thumbnails consistent. Using customized colors and fonts along with the logo helps establish branding. In this way, your viewers can distinguish your videos from other videos.
With the help of Canva, you can create eye-catchy thumbnails without having any graphic designing expertise. Or you can also hire a professional graphic designer if your budget allows.
React Strategically to Trends
Make use of trending events to boost your audience engagement on your YouTube channel. If created with a great sense of humor, these trending videos become a great tool for brand awareness. The more people become familiar with your brand, the more likely they will engage in your videos.
Collaborate with other creators:
Another effective method to bring more and more audiences to your channel is to collaborate with other creators. For effective collaboration, the creator or influencer should have something in common with your industry to find your target audience in their subscribers. However, it is not a great idea to collaborate with your direct competitors.
Consistent Upload Schedule:
To boost engagement and building your brand develop a consistent upload schedule so that your subscribers know when they can expect new content. If you do not upload a video for a few months, your subscribers will drop, and the audience engagement will reduce significantly.
The Initial 15 Seconds
The viewers who click on your YouTube video will probably decide to quit or keep watching during the first few seconds. Therefore it must have an engaging tone and content. If most viewers quit watching a particular video after starting it, YouTube stops showing it in search results. A well-planned intro helps a creator grow influence and boost engagement on YouTube.
Consistent Intro and Outro
Your YouTube videos must reflect your brand. An outstanding video intro is a key for audience retention, whereas an extraordinary video Outro will help you gain subscribers and boost social media engagement. You can hire a professional video maker for this purpose, but if you have a limited budget, you can use some free or budget-friendly video editing software. Your brand’s watermark will also keep the videos under your copyright and cannot be manipulated by anyone.
Channel Name, About, and Email:
YouTube Channel Names should represent what they are about so that their audience gets an idea about them before clicking. The name should have its unique sense as it represents you as a company. Take an idea from competing channels of your niche and then design a meaningful name.
It is amazing to know that the YouTube search crawler access and reads your Channel’s “About” section. When it finds the terms that viewers are searching for in your “About” video title, tags, and description, it shows them your video in the list.
Companies and brands are always looking to collaborate with YouTubers who have more than 10,000 subscribers. A channel email helps them reach out to you for sponsorships. It is a great opportunity for YouTubers to grow and earn revenue.
Design a customized logo for your YouTube channel. You can create it yourself or hire a professional graphic designer to do this task for you. A good logo reflects the type of content and values that people can expect from your videos.
To attract more viewers and to get recognized among your target audience, you need to make use of social media platforms such as Instagram, Facebook page, Snapchat, Pinterest, etc. When the audience shares your videos, they get immense views.
Also, you can make use of YouTube stories for greater audience engagement. Going live often is yet another strategy that lets you positively engage with your viewers.
Channel art in your profile will take your branding to the next level. It should complement your channel’s values and insights. You can change it periodically to make your profile more interesting for the audience.
It helps people to know what sort of videos they can find on your channel. If they find it interesting, they will subscribe to it instantly. Make the channel trailer impactful, creative, and entertaining.
The Final Verdict:
With these ten simple hacks for increased YouTube engagement, you can lay the foundation of your own personal brand that your viewers can recognize and appreciate. With the right execution of these strategies, you can expect a long-term viewership that is likely to grow over some time. It will eventually result in the growth of your personal brand and business.